Sales, Marketing & Advertising for the Plastics Industry

A Blog About a Blog

I religiously follow Seth Godin and his Blog ever since I had the rare opportunity to visit his office in New York with 19 others for a day of amazing marketing insight years ago.

Today, he published a snippet titled 'The reason social media is so difficult for most organizations.' It's the most succinct, and perhaps most spot-on posting he's ever done (well maybe not quite):

"It's a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul."

- Nathan

Google's Real-Time Web

At IDES, we've been twittering @idesinc for a year now and it's nice to see that it's starting to catch on (slowly) for the plastics industry.

On Monday, Google's Marissa Mayer and others from the search giant gave a fantastic presentation on The Future of Search.

One particular announcement was about the real-time web. Moments ago I tested it out by tweeting on my personal Twitter Page @pottern about Google Goggles & Google Chrome for Mac. Within a few seconds, my tweet appeared in Google's search results for these terms.

More plastics professionals are turning to the web for their information and for answers. The question is, will you be there when they need you? Search technology is improving and advancing at a rapid rate every day - and there are so many affordable opportunities for you to gain exposure to people who could end up becoming your loyal customers.

But how do you stay abreast of all the new changes?

Here are 3 easy ways:

• Get a Twitter account and follow influential people & their postings on Twitter - here are 3 I recommend:

1. @mattcutts - Head of webspam team at Google.
2. @marissamayer - Vice President of Search Product and User Experience at Google
3. @annatalerico - EVP - ion interactive

• Follow influential people & their Blog postings using an RSS reader like Seth Godin
• Do searches on Google to seek out trending topics

- Nathan

Bad Email Technique

If you're going to send an email announcement, why on earth would you require a person to login to view it online?

I'm guessing that the reader count for this email = 0.

 
 

 - Nathan

A Date with Ducati?

I love the way Ducati is adopting Social Media Marketing (SMM)!

Take a look at their promotion launching this week titled A Date with Ducati.

 
 

Although Social Media Marketing is very new to the plastics industry, start thinking how you can use this 'new' (even though it's been around a few years) media to help market your company.

For ideas, I invite you to subscribe to this blog and follow IDES on Twitter.

- Nathan

The Art and Science of Keyword Research

Great study by MarketingSherpa about Keyword Research!