B-to-B Ad Spending Up on Internet

Ad spending up 2.2% among top 100; Internet continues to grow as piece of the marketing pie.

According to research for a BtoB Special Report from BtoBonline.com, "The Internet saw huge [B-to-B Ad] growth in 2004."  The following represents a few notable increases:

• Verizon increased its Internet spending by 752%, to $42.6 million
• Qwest boosted its Internet spending by 627%, to $16.6 million
• Monster.com increased Internet spending by 576%, to $46.4 million

8% of marketing budgets are now reserved for Internet Advertising.  It's a must-have to reach all prospects, in addition to traditional advertising in business publications and magazines.

Source: BtoB Magazine, Sept. 12, 2005

- Nathan
pottern@ides.com