Google Analytics

Today, Google announced Google Analytics.  The service used to be provided by a company named Urchin, which a few months back was purchased by Google. 

The service is free from Google (it used to cost $199 per month through Urchin).  Take our word for it, it's a best-in-class analytics package and is easy to implement for your website.

You can track not only traffic, but where it's coming from Geographically.  Some other noteworthy features include a way to track goals so you know if a campaign is worth repeating and a data overlay of your website so you can see which links on your web pages are generating the most click-throughs.

We've been using Urchin / Google Analytics for the better half of this year and would be happy to discuss how the tool can be of benefit to you! (800-788-4668 or 307-742-9227 ext. 246)

- Nathan
pottern@ides.com

Comments

[Nathan]

Just got back from Search Engine Strategies conference in Chicago. The search engine marketing experts were a bit warry of Google Analytics since it provides Google with all of your website traffic information. No word yet if Google will use this data to do sneaky things like boost the price you pay for AdWords. - Nathan