Remarkable is ...

Remarkable is being unafraid to stand out.

Remarkable is having a fire in your belly and an idea that won't quit.

Remarkable is telling the truth, always.

Remarkable is knowing that a risky idea might fail, but a boring idea will definitely fail. Remarkable is failing often and then trying again.

Remarkable is more doing and less planning.  More testing and less waiting. More dreaming and less sleeping.

Remarkable is when you stand for something and make it happen and change the world - or your business or your life - along the way.

Remarkable isn't up to you.  Remarkable is in the eye of the customer.  If your customer decides something you do is worth remarking on, then, by definition, it's remarkable.

Excerpt from the back page of The Big Moo
(a Wall Street Journal Top 10 Best Seller - in it's 1st week in print)