A new chart from MarketingSherpa shows that ROI from online display ads is improving. According to MS, "The key takeaway for advertisers is that the context in which an ad is
served is at least as important as the ad itself. It’s no different than
traditional direct marketing; the list is the most important variable in a
successful campaign."
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April 17, 2008
Search Engine Advertiser Update by AdGooRoo
AdGooRoo just released an interesting report showing the historical trends of which search engines advertisers are spending their ad dollars called the Search Engine Advertiser Update. It's interesting to note some of the Google share has gone down a bit while Microsoft AdCenter and Yahoo Search Marketing have crept up a bit.
- Nathan
