The other day I had Internet access installed in my new home. In researching providers, I narrowed the choice down to two services: Bresnan and Qwest
Who did I chose?
Within two phone calls, my decision was made. When calling Bresnan, I was led through an automated disaster and didn't have the time to eventually speak to a representative. Then I remembered Qwest's somewhat new slogan "The Spirit of Service." I called and was pleasantly suprised that I was able to quickly connect with a helpful, knowledgeable and freindly representative through a very simple and intuitive automated service (particularly with no message saying that I should listen carefully as menu options have recently changed...). I chose Qwest.
At our company, we try to take it even futher. Since we are a small, nimble organization, we strive to answer the phone with a real person within two rings (preferrably one). Customers are quite suprised at this small action towards providing them with a higher quality of service, which as you know is hard to find these days.
