by Jen Doyle, Senior Research Manager, MarketingSherpa.com
The process of optimizing the Marketing and Sales funnel can be a tiresome task. However, breaking the funnel into small stages, marketers can reveal opportunities for improvement. Each organization will approach the project uniquely, but it may be helpful to understand which funnel process will be the most demanding.
In this week’s chart, find out which Marketing-Sales funnel processes were found to be most challenging by more than 1,700 B2B marketers.
