by Kaci Bower, Senior Research Analyst - MarketingSherpa.com
SUMMARY: We learned that 29% of organizations claim to have adopted a systematic and strategic approach to planning, executing and measuring SEO efforts and programs. But how does this translate to a tactical level? Do these organizations use SEO tactics to a greater degree than organizations without a process in place for SEO? In a word, yes.
In this week’s chart, we illustrate these gaps, featuring survey results from more than 1,500 search marketers.
