Effectiveness of Website Design, Management and Optimization Tactics
by Jen Doyle, MarketingSherpa.com Senior Research Analyst
MarketingSherpa.com asked nearly 1,000 B2B marketers to identify which website design, management and optimization tactics were very effective, somewhat effective or not effective. Find out which tactics topped the list as the most effective in this week’s chart - view detailed results.
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2011 Marketing Budget Landscape
As marketing strategies evolve from outbound to inbound tactics, there is also a shift in the ways in which money and resources are spent.
MarketingSherpa asked more than 1,100 marketers how they foresaw budgets changing in 2011 for the following marketing tactics.
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Google Instant
Today Google announced 'Google Instant,' a new search enhancement that shows results as you type.
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The Efficiency of SEO Objectives by Primary Market
This week's chart depicts the efficiency of SEO against various marketing objectives including increasing revenue, lead generation, brand or product awareness and more.
See how B2B and B2C organizations differently perceive the efficiency of these SEO objectives (click image to view larger version).
See how B2B and B2C organizations differently perceive the efficiency of these SEO objectives (click image to view larger version).
Source: MarketingSherpa.com
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The Top 1,000 Websites, According to Google
According to Barry Schwartz from Search Engine Land, "The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites."
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Google's New Look
You may have noticed that something feels slightly different with Google's search results — the look and feel has changed!
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