As marketing strategies evolve from outbound to inbound tactics, there is also a shift in the ways in which money and resources are spent.
MarketingSherpa asked more than 1,100 marketers how they foresaw budgets changing in 2011 for the following marketing tactics.
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The rapidly growing popularity of social media has many B2B marketers changing their marketing mix to include it. What are the most commonly used B2B social marketing tactics according to a recent poll conducted by MarketingSherpa?
Side Note: Keep in mind, social media may not be right for your company. Are there other things you could be working on that directly benefit your organization?
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A few weeks ago, Josh and I were interviewed by Sean Donahue, Editor for MarketingSherpa.com. Today the case study was published and includes information about the educational webinars we produce in conjunction with several top plastics industry experts.
Summary:
The right webinar promotion strategy can be the difference between a lackluster event and a lead generation bonanza.
We spoke with a team that's covering all the bases with a templated webinar communication plan that's driving live-event attendance and contributing to long-term lead generation. See how they combine outbound and automated email, a clever "refer-a-friend" campaign and an on-demand viewing option that's capturing contact info from 55% of viewers.
For the full case study including screenshots, visit MarketingSherpa.com.
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In a recent study by MarketingSherpa.com, they asked search engine marketers to what degree various search capabilities positively affected their PPC or SEO efforts, including local and mobile search.
Here is a list of resources as they pertain to the plastics industry that you can focus your search engine marketing efforts:
Vertical Search Engines: The Plastics Web® by IDES, Globalspec, Thomas Register, Business.com
Blog Services: Typepad, Wordpress
Press Release Services: Polysort, PitchEngine, PR Newswire, Marketwire
Social Search: LinkedIn, Twitter (Although the plastics industry hasn't adopted Facebook , it's an opportunity to watch for the future - secure your company's page now though)
Local Search: Google Local Business Center
- Nathan
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